BBDouro for All
The BBDouro for ALL is a brand created in 2014 by BBDouro, dedicated only and exclusively to support social projects. This BBDouro brand extension, in addition to extending the activity territory to cover a single identity and enhance the value of the current brand, comes up with the aim of introducing a social responsibility component in the company’s portfolio, opening doors to other entities who wish to be associated with the various projects that composes BBDouro for ALL.
The BBDouro for ALL is formed by the Vela Solidária and the Vela sem Barreiras. The target audience is children and young people who are disadvantaged and live in institutions or are integrated into groups or social projects and people with disabilities, respectively.
The Vela Solidária is a non-profit business segment that pretends to associate always the practice of sailing with improving the quality of life of its beneficiaries. His work is based on fundamental pillars…